Say what?

So I looked at my gas bill today, online. Dominion East Ohio's website had the following "advice" on its homepage:

"Energy Saving Tip #59
When you’ll be away from home for more than four hours, raise the thermostat 5-10 degrees or more."

Umm, say what? You're the GAS company. This is CLEVELAND. Where it is NOVEMBER, and temperatures are in the 30's. It's been SNOWING.

Profit, profit, uber alles.